[SYS.01] // UX consulting for startups & innovation teams
From Viable to Lovable Before you build it, make sure they’ll love it.
Avoid months of building the wrong product. I help early-stage startups, venture studios and enterprise incubators get clear on the problem worth solving, then learn what people truly want through fast, cost-effective experiments.
Free · 30 minutes · No prep · No pressure
- UX strategy
- Diagnose
- UX health check
- Design systems
- Executive UX
- Let’s work together
- Product design
Brands I’ve worked with
01 // Symptoms
Fix your product bottleneck
These are the signs your user experience is quietly costing you growth. More features won’t fix it. Clearer UX decisions will.
Users get stuck
They sign up, look around and never reach the value.
Adoption stays flat
The team ships, but customers don’t use it.
Decisions run on opinions
Every roadmap debate ends in a guess.
The experience feels patched
Every release adds a little more inconsistency.
02 // Engagements
Tri-tier operational matrix
Choose your engagement vector
- Rapid diagnosis
01UX Health Check
2–4 weeks
Diagnose: UX Health Check
Are we doing OK?
Find what is slowing activation and conversion. You get a prioritised roadmap.
Clarity + priorities + roadmap
- Recommended for scale ups
02Product Rescue
8–12 weeks
Recover: Product Rescue
How do we fix this?
Critical journeys redesigned and recovered, fast. Built for a product in trouble.
Stability + momentum + measurable improvement
- Retainer
03Fractional UX Leadership
Retainer
Lead: Fractional UX Leadership
How do we build better?
Senior UX leadership without the full-time hire. Strategy, team and design direction.
Alignment + governance + capability
Not sure which one? That’s what the free discovery call is for.
04 // About
Hi, I am Katya Your ultimate product partner.
UX leader with 20+ years of experience. I help businesses cut product risk, make decisions with confidence, and build products customers love.
05 // FAQ
Before you book
How does working with you work?
It starts with a free 30-minute discovery call. We look at your product together, then I recommend one of three engagements (Diagnose, Recover or Lead) and send a clear scope and price before anything begins.
How long does it take?
Diagnose takes 2–4 weeks. Recover takes 8–12 weeks. Lead is an ongoing monthly retainer, with a 3-month minimum.
What do I get at the end?
With Diagnose: a prioritised roadmap showing what is slowing activation and conversion, ranked by impact, with clear next steps, delivered as a written report and a 60-minute walkthrough presentation.
Which engagement is right for me?
Diagnose if you’re not sure what’s wrong. Recover if you know it’s broken and need it fixed fast. Lead if you need ongoing senior UX direction. The discovery call settles it.
What do you need from me?
Access to the product and analytics, and about 2 hours a week from the product lead.
Do you work with my team?
Yes. I work alongside founders, product and engineering: embedded in your rituals, async in Slack, workshops when needed. I cover North American and European time zones.
What happens in the free discovery call?
It’s 30 minutes, free, and needs no prep. I ask about your product, users, team and goals; you ask about how I work. You leave with a clearer view of what to fix first and a recommended next step.
One call. A clear way forward.
Free 30-minute discovery call. No prep, no obligation. You’ll leave with a clearer view of what to fix first.
