The web has gone Mobile! Have you?
25% of internet consumers are browsing on the Go, using a combination of Tablets and Smartphones.
Mobile has become a dominant form of web browsing, tripling in the last two years and the trend is growing. In an age where tablets and smartphones are proliferating, customers increasingly shift their time online from their personal computers to mobile.
So if you run a business, chances are that your audience is checking you on the go and if you don’t have a mobile version of your website, you are clearly missing out!
We have now reached a point where we are unable to keep up with the endless new resolutions and screen sizes. To create a mobile website version for each device would become too much of a challenge for any business. However, losing visitors from one device for the benefit of gaining from another would not be effective either.
That’s where Responsive Web Design (RWD) comes in.
The Concept of Responsive Design and Development responds to the the user’s behaviour and environment based on screen size, platform and orientation. As the user switches from one device to the other (Computer to iPad), the website should automatically switch and resize according to the screen size and orientation (portrait or landscape). In short, websites automatically adapt to any display sizes. From big computer displays to mobile phone screens.
The Benefits of Web Responsive Design
- It Increases your visibility. Responsive design allows you to reach your customers everywhere!
- It Saves Time and Money: Web Responsive Design technology automatically responds to the user’s preferences. This alone takes away the headache of building a different design and development phase for each new device on the market.
- It Boosts Your Credibility.It Boosts Your Credibility. If you have a responsive website, it means your Business is up to date with new trends and technologies. It shows your customers that your Company is moving forward and eager to keep in touch with them.
- It Is Easy to Implement and Maintain: Most web platforms now offer Web Responsive Templates. From one single location, using Content Management Systems (CMS), you can refresh both content and style for your website and it will replicate on any device simultaneously.